Last Updated: September 11, 2026

Empire Care Centers (“Empire,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit empirecarecenters.com, communicate with us, submit information through our website, participate in Empire programs, or otherwise interact with Empire through our online services.

This Privacy Policy applies to personal information collected through our general website and related online services.

It does not replace or modify any separate Notice of Privacy Practices that applies to Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”) or other applicable healthcare privacy laws.

1. Information We Collect

We may collect personal information that you provide directly to us.

Depending on how you interact with Empire, this information may include:

• your name;
• postal address;
• email address;
• telephone or mobile number;
• information contained in messages, inquiries, or requests you send to us;
• information about the Empire facility, location, or department with which you are associated;
• account registration information, including username and login credentials;
• employment, professional, or career information;
• résumé or application information;
• employee referral information;
• information about a person you refer to Empire;
• information relating to employee benefits, recognition programs, and Care Bucks;
• communication preferences; and
• any other information you voluntarily provide.

If you provide personal information about another person, such as through an employee referral, you should only provide information that you are authorized or permitted to provide.

2. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information about your device and use of the website.

This may include:

• IP address;
• browser type;
• device type;
• operating system;
• approximate geographic location;
• pages viewed;
• referring pages or websites;
• links selected;
• date and time of access;
• session and interaction information; and
• cookie or similar technology identifiers.

We use this information to operate and secure our website, understand how visitors use it, diagnose technical issues, measure website performance, and improve our website and services.

3. How We Use Personal Information

We may use personal information for purposes including:

• responding to inquiries, questions, and requests;
• providing information about Empire Care Centers and our services;
• directing inquiries to an appropriate Empire facility or department;
• operating and administering website accounts;
• processing employment or career inquiries;
• administering employee referrals;
• administering employee programs and benefits;
• administering the Care Bucks program and delivering Care Bucks information by email or, where applicable and consented to, by SMS;
• communicating with employees and other individuals;
• sending communications that an individual has requested or consented to receive;
• operating, maintaining, securing, and improving our website and systems;
• preventing fraud, unauthorized activity, and security incidents;
• maintaining business and administrative records;
• complying with applicable legal, regulatory, and contractual requirements; and
• protecting the rights, property, safety, and security of Empire, our residents, employees, website users, and others.

4. Care Bucks and SMS Communications

Empire Care Centers operates the Care Bucks employee program for eligible employees.

Care Bucks information and redemption codes are normally delivered by email.

Where an eligible employee does not have an email address or does not provide one, Empire may offer SMS text messaging as an alternative delivery method.

Employees will only receive Care Bucks information by SMS after they have provided their mobile telephone number and expressly consented to receive Care Bucks-related text messages.

SMS communications may include Care Bucks redemption codes and information directly related to the delivery or redemption of Care Bucks.

SMS Privacy

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.

We will not sell, rent, or share SMS opt-in information or consent with third parties for their own promotional or marketing purposes.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign.

We may share personal information, including a mobile telephone number and SMS opt-in or consent status, with service providers that help us provide our messaging services, including messaging platform providers, telecommunications carriers, phone companies, and other vendors that assist us in delivering text messages.

These service providers may use this information only as necessary to provide those services on our behalf.

All categories of information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent for third-party promotional or marketing purposes.

Recipients may opt out of Care Bucks SMS communications at any time by replying STOP.

For assistance, reply HELP or call +1 678-243-8932.

Opting out of SMS communications does not affect an eligible employee’s ability to receive Care Bucks through another available delivery method.

5. How We Disclose Personal Information

We may disclose personal information in limited circumstances where reasonably necessary for legitimate business or operational purposes.

Service Providers

We may provide information to companies that perform services on our behalf, such as:

• website hosting providers;
• information technology providers;
• security providers;
• communications providers;
• telecommunications and SMS providers;
• recruitment or employment-related service providers;
• analytics providers; and
• other vendors necessary to operate our business or online services.

Service providers are permitted to use personal information only as necessary to provide the services for which they have been engaged, subject to applicable contractual and legal requirements.

Empire Facilities, Departments, and Affiliates

We may disclose information within Empire where reasonably necessary to:

• respond to an inquiry;
• provide requested information or support;
• administer an employee program;
• process an employment-related matter;
• manage an employee referral; or
• otherwise fulfil the purpose for which the information was provided.

SMS opt-in data and consent will not be shared with Empire affiliates, facilities, departments, or other parties for their own promotional or marketing purposes.

Legal and Regulatory Requirements

We may disclose personal information where we reasonably believe disclosure is necessary or required to:

• comply with applicable law or regulation;
• respond to a subpoena, court order, governmental request, or other lawful process;
• investigate suspected fraud, abuse, or unlawful activity;
• protect our legal rights;
• enforce agreements; or
• protect the rights, property, health, or safety of Empire or others.

Business Transactions

Personal information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.

Any SMS opt-in data or consent remains subject to the restrictions described in the Care Bucks and SMS Communications section of this Privacy Policy.

6. Sale and Sharing of Personal Information

Empire does not sell personal information.

Empire does not share personal information with third parties for their own promotional or marketing purposes.

We may disclose personal information to service providers and other parties where reasonably necessary to operate our business, provide requested services, comply with applicable law, or fulfil the purpose for which the information was collected.

For the avoidance of doubt:

Mobile telephone information and SMS opt-in information or consent will not be sold or shared with third parties for promotional or marketing purposes.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate and secure the website, understand how visitors use the website, and improve website performance.

Cookies are small files or identifiers stored on or associated with your browser or device.

The types of cookies used on our website may include the following.

Essential and Security Cookies

Certain cookies are used to support the security and proper operation of the website.

Our website uses technology associated with Cloudflare, including the __cf_bm cookie, to help identify and manage automated or potentially malicious website traffic.

These cookies are used for website security and are not used by Empire for advertising purposes.

Analytics Cookies

We use Google Analytics to help us understand how visitors interact with our website.

Google Analytics may use cookies including:

• _ga; and
• _ga_<ID>.

These cookies help distinguish website users and maintain information relating to website sessions.

Google Analytics may process information such as:

• pages viewed;
• website interactions;
• session information;
• approximate geographic location;
• browser information;
• device information; and
• other technical information associated with use of the website.

We use this information to understand website usage, measure website performance, and improve our content and services.

Where required by applicable law, we use cookie consent controls to allow visitors to manage their cookie preferences.

Visitors may review or change available cookie preferences through the cookie controls provided on our website.

8. Healthcare Information and Online Tracking

Empire Care Centers operates in the healthcare sector and recognizes that additional privacy obligations may apply where online information constitutes Protected Health Information.

We do not intend to use Google Analytics or similar tracking technologies to collect, process, or disclose PHI.

We take reasonable steps to configure website analytics and tracking technologies so they are not used to transmit PHI to analytics or advertising providers unless such use and disclosure is permitted by applicable law and appropriate safeguards are in place.

Where information constitutes PHI, it is governed by Empire’s applicable Notice of Privacy Practices and applicable healthcare privacy laws.

Please do not submit medical records, diagnoses, treatment information, or other sensitive health information through a general website form unless the form specifically requests that information for that purpose.

9. Employment and Employee Information

If you provide information in connection with employment, recruitment, an employee referral, or an Empire employee program, we may use that information to:

• evaluate or respond to employment inquiries;
• process applications;
• communicate with applicants or employees;
• administer employee referrals;
• maintain employment-related records;
• administer employee accounts and resources;
• administer benefits and recognition programs;
• administer Care Bucks; and
• comply with employment-related legal and regulatory requirements.

Information collected in an employment context may also be subject to separate employee, applicant, or workforce privacy notices where applicable.

10. Protected Health Information

Information collected by Empire in connection with healthcare services may constitute Protected Health Information (“PHI”) under HIPAA.

This Website Privacy & SMS Policy does not replace Empire’s HIPAA Notice of Privacy Practices.

Where HIPAA applies, PHI will be collected, used, and disclosed in accordance with Empire’s Notice of Privacy Practices and applicable federal and state healthcare privacy requirements.

11. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, alteration, disclosure, loss, misuse, or destruction.

However, no method of transmitting information over the Internet and no electronic storage system can be guaranteed to be completely secure.

If you maintain an account on our website, you are responsible for maintaining the confidentiality of your login credentials and for notifying us if you believe your account has been compromised.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• provide requested services;
• respond to inquiries;
• administer employee or business programs;
• maintain appropriate employment and business records;
• meet legal or regulatory requirements;
• resolve disputes;
• prevent fraud or misuse; and
• establish, exercise, or defend legal rights.

Retention periods may vary depending on the nature of the information, the purpose for which it was collected, and applicable legal or regulatory requirements.

13. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain rights concerning your personal information.

These may include the right to request:

• access to personal information we maintain about you;
• correction of inaccurate information;
• deletion of certain personal information;
• a copy of certain personal information;
• information about how we use or disclose personal information; or
• withdrawal of certain consents where applicable.

These rights may be subject to exceptions or limitations under applicable law.

To submit a privacy-related request, contact us using the information in the Contact Us section below.

We may take reasonable steps to verify your identity before processing a request.

We will not unlawfully discriminate against an individual for exercising a privacy right available under applicable law.

Rights relating to PHI may differ from the rights described in this section and are addressed in Empire’s applicable Notice of Privacy Practices.

14. Third-Party Websites and Services

Our website may contain links to websites, applications, stores, or services operated by third parties.

This may include services used in connection with employee programs such as the Care Bucks shop.

When you leave an Empire-operated website or access an independently operated third-party service, that provider may collect and use information under its own privacy policy and terms.

Empire is not responsible for the privacy practices, security, or content of independently operated third-party websites or services.

15. Children’s Privacy

Our general website is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through the general website.

If we learn that we have collected personal information directly from a child under 13 in circumstances prohibited by applicable law, we will take appropriate steps to delete or otherwise address that information.

This section does not apply to information relating to residents or patients that Empire may lawfully process in connection with healthcare services.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• our website or services;
• our privacy practices;
• technology;
• applicable law; or
• regulatory requirements.

When we update this Privacy Policy, we will revise the Last Updated date at the top of the page.

Where required by applicable law, we may provide additional notice of material changes.

17. Contact Us

If you have questions about this Privacy Policy, wish to submit a privacy-related request, or have concerns about how your personal information is handled, please contact:

Empire Care Centers

Phone: 470-737-0111
Email: info@empirecarecenters.com

For compliance-related concerns, please use Empire Care Centers’ designated compliance process.